More than 90% of mobile phones, have access to the mobile web through a Web browser. HTML5 in particular, offers brands a lot to work, in terms of the capabilities that you can build a mobile site.
Jeff Hasen, HipCricket marketing manager, warns that more recent innovations will receive much approval, but not will be widely adopted, nor of immediately.
"With more devices capable of accessing the internet, the mobile web becomes one indispensable tool for Commerce, entertainment, information, and much more." "Brands which were left to reach by train this year, don't have time to complain, they should begin to plan their work now"
According to PayPal, the global volume of mobile payments through mobile phones increased 516% on Black Friday and 552% on Cyber Monday, which indicates that not only are consumers to mobile web access to view, but are they inclined more than last year to make shopping on mobile web sites.
There has always been a discussion ongoing on the use of HTML5 for the mobile web, versus current applications
Marci Troutman, director general of Siteminis, Atlanta, believes that the opportunity for brands in the mobile web, far exceeds the mobile applications.
"I think the mobile web will be the startup of the mobile channel in 2012?, Troutman said.Companies are realizing that the applications are for most dedicated customers and have to be something more personal, simply to have an application that can do the same functions as the mobile web.
"Mobile Web skills are impressive and the capture, in most cases, can be 85% more than what can be an application," he said. He gave as an example the possibility of offering the reality augmented on the mobile web.
"As phones become more intelligent, mobile strategies must change and adapt to the mobile web that turns into what Internet developed in the early 1990s, the standard for anyone to do business."
There is no reason to pay a charge for an app store, or pay for the marketing of the app store to make sure that they are in the top 10 of the search, when the purchase of search are already being used on the Internet (PC browsers) can be used for mobile browsers. ”
As well as opportunities for mobile web development, HTML5 allows to open standards and platforms for rich media that help brands and display advertising agencies, to achieve the creativity and reach through various mobile devices.
The mobile web is a good acquisition tool, while the applications are more for the cultivation of existing and loyal customers. We'll see how becomes stronger the trend of the mobile web next year that comes up.
Image: wix.com
No hay comentarios:
Publicar un comentario