Hello friends today I will share an article to give a boost to your business and win new clients eye look I said customers and not money! A satisfied client always will generate money for your company, but the customer who you purchased once and not I am satisfied only you've earned a little money all at once and nothing else. The idea is to have the most satisfied customers because this ensures that the flow of your income is more or less constant.
Well the term or acronym AIDA comes from the words attention, interest, desire and action. To make a sale we must ensure implementation of this sequence. When you create a message from sales, from an e-mail message to a web page through a range of services, or any other means of communication, we must apply sales techniques that help us to achieve the aim that the customer buy or hire our products and/or services.
AIDA technique brings us together for this process, let's see then how it is applied:
Attention: when we achieve that a user visits our Web site we have 5 seconds to capture your attention. Otherwise, he will go to the speed of a click. The attention means to overcome the indifference that the visitor may have. This can make it impacting you at first sight with images and headlines that sow curiosity by continue reading.
To define a good headline and image that will accompany you must know very well the target audience to which we are addressing us, from there we should list the main benefits that our product or service provide you, ordering major minor based on its value to our potential customer. These benefits should not be oriented to the characteristics of our products and services but rather how they will meet the needs and wishes of that potential customer.
Once defined the main benefit, we must write the owner and the original image based on the same. There are techniques to write shocking headlines, highlighting options to ask questions that wake up much curiosity, highlight significant and quantifiable that they will be able to make use of our product or service, offering help to achieve this benefit, announcing important news at the last moment. This headline is essential to have words that act as emotional triggers.
Interest: after having captured the attention must create and retain the interest of the potential customer for one sufficient time to expose what we sell. Keep interest is achieved in drafting our message by making use of the rest of the benefits that were created in the previous step. Please note that people buy what they need and want, always thinking about their own benefit and not in ours.
To create and retain the interest we must help the potential client to identify and recognize that you have a need or is faced with a problem or have a desire that we can solve it. This is achieved by guiding you with questions about what he likes or dislikes on the basis of what we offer, referring to needs based on statistics that affect the segment in which that potential customer who is our target audience, suggest how our product or service can benefit you, all this presented in such a way to reach his own conclusion that need what offer you is.
Well the term or acronym AIDA comes from the words attention, interest, desire and action. To make a sale we must ensure implementation of this sequence. When you create a message from sales, from an e-mail message to a web page through a range of services, or any other means of communication, we must apply sales techniques that help us to achieve the aim that the customer buy or hire our products and/or services.AIDA technique brings us together for this process, let's see then how it is applied:
Attention: when we achieve that a user visits our Web site we have 5 seconds to capture your attention. Otherwise, he will go to the speed of a click. The attention means to overcome the indifference that the visitor may have. This can make it impacting you at first sight with images and headlines that sow curiosity by continue reading.
To define a good headline and image that will accompany you must know very well the target audience to which we are addressing us, from there we should list the main benefits that our product or service provide you, ordering major minor based on its value to our potential customer. These benefits should not be oriented to the characteristics of our products and services but rather how they will meet the needs and wishes of that potential customer.
Once defined the main benefit, we must write the owner and the original image based on the same. There are techniques to write shocking headlines, highlighting options to ask questions that wake up much curiosity, highlight significant and quantifiable that they will be able to make use of our product or service, offering help to achieve this benefit, announcing important news at the last moment. This headline is essential to have words that act as emotional triggers.
Interest: after having captured the attention must create and retain the interest of the potential customer for one sufficient time to expose what we sell. Keep interest is achieved in drafting our message by making use of the rest of the benefits that were created in the previous step. Please note that people buy what they need and want, always thinking about their own benefit and not in ours.
To create and retain the interest we must help the potential client to identify and recognize that you have a need or is faced with a problem or have a desire that we can solve it. This is achieved by guiding you with questions about what he likes or dislikes on the basis of what we offer, referring to needs based on statistics that affect the segment in which that potential customer who is our target audience, suggest how our product or service can benefit you, all this presented in such a way to reach his own conclusion that need what offer you is.
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