Business and innovation: Xerox and New Ideas

The world-famous company Xerox and its innovation lab called PARC (Palo Alto Research Center), this launching new technological strategies and has how priority which its innovations are viable and profitable financially.
It makes very little time, a small Norwegian company called Thinfilm Electronics and PARC, the research's Silicon Valley laboratory, presented a technological novelty of jointly, a plastic film that combines printed transistors and digital memory.
Flexible electronics such as this can be an important component of products in the future, as containers of food which they collect and record temperatures, helmets sensors impacts and smart toys. But the story of how PARC (printed transistors) technology over paired with the technology of memory of an unknown Norwegian company, also shows us a vision of the battle that Xerox has been fighting for 10 years to change their way of marketing ideas that arise in its programme of research and development.
Xerox has established partnerships with several companies and institutions to use printed electronics in helmets for the measurement of pressure and in containers able to feel the pressure, sound, light, acceleration or temperature. Through these associations expected to open a market for printed electronics the company IDTechex analyst estimated that it could reach a business of 45 billion dollars (about 36,000 million euros) for the year 2021.