BANNER

Photobucket

Amazon

adsense

martes, 24 de enero de 2012

Who are in the business world? A simple question to help you define your project's business and make more money

One of the usual mistakes for people new to the business is trying to do several things at once and at the end it is all let him halfway or do it badly.

But we do not perceive also that to do several things at once they begin to give wrong signals to the market on what one really is doing which is harmful when what you want to do is sell services based on our experience.

That have several businesses in various industries will certainly be a way to diversify risk and our investment portfolio but most advisable is that you just dare to do so in a second phase when you already have more experience in the business.

Many times just having a simple conversation with a person to perceive scattered which lies in the conduct of its business project and it happens that many times one gets lost in his own enthusiasm and wants to do several things at once.

The case of the Professional with several businesses at the same time

To give you an example the other day a lawyer asking for a meeting to talk about what I wanted to do in the future as a lawyer and told me that on the one hand I wanted to have his own Studio, but on the other hand he was working at a company and was also studying to be a "conciliatory" and thus set up a business of "conciliation Center" if he was wrong in the other.

She had already made the experiment of his own Studio or law firm with a partner and had relative success to the point that just one of the clients he got had hired to be lawyer of plant of the company and was currently working after dissolving the society with its partner.

If the truth is very unusual to any professional that before the fear of not making money launches several things at the same time and ends at the end working for a company or Corporation by the apparent security of the mirage of the secure income that gives work to someone else.

In the conversation I did some simple questions: who you want to be in the world of lawyers? How is that I recommend with a potential client it? as conciliatory as independent counsel, as a lawyer with his own Studio?

This person was definitely giving a wrong market signals to do several things at once and in so doing it was hurting itself given that myself at that moment did not know how I could refer you clients if it is that she wasn't sure what he was doing.

The strategy of the presentation of business in 60 seconds

Another way to detect this problem and a solution is wondering as you presentarías you and you identificarías to a potential client in less than 60 seconds (this is the strategy of the elevator). The idea is to see you forced to introduce yourself in 60 seconds you fully identify how you present to the market so that identify you and start that way to create a personal brand.

Warns that perhaps the life necessities you may lead to do several things at once but you will always have to give a clear signal in the market about what you want to be and also must always be clear that all those additional things are distractions that them you will have to cut off when you can.

domingo, 22 de enero de 2012

Coworking a trend that comes to stay

Recently I started to listen to this English word "Coworking" and began to investigate to see indeed that was the idea and I discovered that the coworking is a growing trend in recent years in countries such as Europe, United States and also in Latin America.  It is basically sharing a working space with professionals from areas near each other.
The main reasons for entrepreneurs who choose this new way of working are:
* The worker or professional freelance gets tired of be working alone, or work pays more when not at home.
* In spite of the above it is not profitable to rent an Office for costs of income and maintenance of the property.
* The coworking is an exchange of ideas among professionals who can help each other, and in some cases to share projects.
This is a new trend of co - work, i.e., that several independent people gather in the same space to share costs and gain access to more potential customers.
Coworking facilities, designed primarily for professionals in Internet, designers, programmers, writers, journalists, etc., generally provide a single desk, internet access and other services.
With dozens of spaces located in countries such as United States, United Kingdom, France, Spain, Germany, Australia, Argentina, among others, such places is used by professional nomads who travel around the world and carry only hand-held computers to carry out its work.
The business incubators and business centres do not seem to fit into the coworking model, because often they do not encourage social life, in collaboration, or close to a cooperative management practices, including special attention in the community.
The coworking offers a solution to the problem of isolation that entails for many freelancers, or even micro-enterprises. I think in particular that he will have much success, because people in general are sociable and if we compare this trend, with the social networks I think that the idea remains the same, create a related community environment to a particular topic.

sábado, 21 de enero de 2012

Business and innovation: Xerox and New Ideas

The world-famous company Xerox and its innovation lab called PARC (Palo Alto Research Center), this launching new technological strategies and has how priority which its innovations are viable and profitable financially.
It makes very little time, a small Norwegian company called Thinfilm Electronics and PARC, the research's Silicon Valley laboratory, presented a technological novelty of jointly, a plastic film that combines printed transistors and digital memory.
Flexible electronics such as this can be an important component of products in the future, as containers of food which they collect and record temperatures, helmets sensors impacts and smart toys. But the story of how PARC (printed transistors) technology over paired with the technology of memory of an unknown Norwegian company, also shows us a vision of the battle that Xerox has been fighting for 10 years to change their way of marketing ideas that arise in its programme of research and development.
Xerox has established partnerships with several companies and institutions to use printed electronics in helmets for the measurement of pressure and in containers able to feel the pressure, sound, light, acceleration or temperature. Through these associations expected to open a market for printed electronics the company IDTechex analyst estimated that it could reach a business of 45 billion dollars (about 36,000 million euros) for the year 2021.

jueves, 19 de enero de 2012

Classification of the customers of a business idea and the importance of marketing to continue earning money

There are many ways to classify customers but there is one basic is very important to understand the importance of marketing for any business idea.

The most basic form of classifying customers of a company is as follows:

1. Existing customers

2 New customers, and

3. Exit clients.

What many entrepreneurs sometimes overlook is that there are always clients of departure, i.e. customers who will leave our business idea either by that are other alternatives, depletion of the service or simply decide to explore alternatives in the competition.

The entrepreneur that has to be always on the hunt for new customers to replace customers found out that way and that is where marketing is very important as a sustained policy of business to go on renewing the client portfolio of the company.

Therefore it is that I believe that every entrepreneur must divide their time dedicated to his venture into three parts:

1. The first intended to maintain and serve its existing clients.

2. A second part of his time will be devoted to be learning new things, and

3. The third part is devoted to get new customers.

Lose sight of the importance of being always in search of new clients can lead to the given failure to a business idea that becomes highly dependent on their current customers and anytime the business can be surprised if any of them leaves the company.

Identify in addition to customers that are the output allows me analyse the reasons for which those clients are leaving the business to so implement policies that reduce its impact on my business and seek also to retain them if it were the case.

For this reason, never a company must stop having a marketing strategy given that that must always be a constant and permanent task of the company not only to grow its portfolio of customer but also to power keep it replacing output customers.

miércoles, 18 de enero de 2012

OnePager, a quickly and easily make a website for your business idea and have the presence on the internet

You have a website of our idea of business can be a crippling issue in the end can distract us from the real objectives of our business project.

I recommend that in the Course of business , small or medium business just starting is not distracted in the creation of a website and that in any case it stop for a second phase of the project (unless clear is cases where my project is focused on the Internet).

In any case if you want to have immediate presence on the Internet you can use free services like Facebook so not to invest our scarce money to pay a designer of web pages. But another alternative is to use services that allow us to create a website in a very quick, simple and economic way and just a company that gives us such alternatives is OnePager.

OnePager offers plans for U.S.$ 10.00 USD per month or U.S.$ 96.oo $ (there is a discount of 20%) in order to create our own website from our idea of business and with the great advantage that we can use our own domain very quickly.

For that monthly payment OnePager gives us the accommodation of hosting as well as the tools so that anyone can create your Web page in very simple steps. The truth is that OnePager service is quite cheap and competitive even with exclusive hosting services. You can also send mass emails to your customers or subscribers to your website.

Watch a video of presentation of OnePager that while it is in English is quite illustrative:

If reading this article you don't understand very well that it is a hosting or a domain I recommend review some lessons free course How do A Blog to make money where precisely those concepts are reviewed or in any case you can hire a page websites designer for only a fraction of its services with the purpose that deploy you your website on OnePager.

You can visit OnePager by clicking here on this link

MeetOOu a site to earn money as an expert providing consultations in video chat

We are all experts in something and there will always be the opportunity to sell that experience to the people without the same.
In an extreme example of the above I argue for example that a person who usually does nothing has an experience that can be sold to people living with a lot in such conduct voltage teaching them and they can have fun or relax.
Sell our experience may be so a very profitable business idea if you know approach it properly to get the best out of it and to do so nowadays there are a number of tools on the internet that can provide us with this process.
I want to tell them why on the MeetOOu site which is specially designed to sell consulting via video chat services using the internet.
For example I am an expert on issues of claims or lose weight and can registrame as an expert in MeetOOu and promote my consulting through video chat services. The website allows me to publish a video presentation, describing which is my experience, the costs of providing a calendar with days and hours that I am available to provide my services of consultant in the area of my experience and my services.
To the expert that is recorded, that site calls him gOOrus the entire process of registration is free and the MeetOOu website takes only 20% of what you are actually charged. In other words if the expert makes money the site also makes money thus ensuring transparency in the system.
Rates that may charge the gOOru to those who use their services are set freely by the expert can even fix a rate absolutely free.
The site is entirely in English and focused market United States but nothing prevents one register and offers its services in another language. The tools the truth that are very useful and this could become an excellent way to earn extra money by sharing our experiences with third parties who may require.

martes, 17 de enero de 2012

How use AIDA in your business to win customers

Hello friends today I will share an article to give a boost to your business and win new clients eye look I said customers and not money! A satisfied client always will generate money for your company, but the customer who you purchased once and not I am satisfied only you've earned a little money all at once and nothing else. The idea is to have the most satisfied customers because this ensures that the flow of your income is more or less constant.
Well the term or acronym AIDA comes from the words attention, interest, desire and action. To make a sale we must ensure implementation of this sequence. When you create a message from sales, from an e-mail message to a web page through a range of services, or any other means of communication, we must apply sales techniques that help us to achieve the aim that the customer buy or hire our products and/or services.
AIDA technique brings us together for this process, let's see then how it is applied:
Attention: when we achieve that a user visits our Web site we have 5 seconds to capture your attention. Otherwise, he will go to the speed of a click. The attention means to overcome the indifference that the visitor may have. This can make it impacting you at first sight with images and headlines that sow curiosity by continue reading.
To define a good headline and image that will accompany you must know very well the target audience to which we are addressing us, from there we should list the main benefits that our product or service provide you, ordering major minor based on its value to our potential customer. These benefits should not be oriented to the characteristics of our products and services but rather how they will meet the needs and wishes of that potential customer.
Once defined the main benefit, we must write the owner and the original image based on the same. There are techniques to write shocking headlines, highlighting options to ask questions that wake up much curiosity, highlight significant and quantifiable that they will be able to make use of our product or service, offering help to achieve this benefit, announcing important news at the last moment. This headline is essential to have words that act as emotional triggers.
Interest: after having captured the attention must create and retain the interest of the potential customer for one sufficient time to expose what we sell. Keep interest is achieved in drafting our message by making use of the rest of the benefits that were created in the previous step. Please note that people buy what they need and want, always thinking about their own benefit and not in ours.
To create and retain the interest we must help the potential client to identify and recognize that you have a need or is faced with a problem or have a desire that we can solve it. This is achieved by guiding you with questions about what he likes or dislikes on the basis of what we offer, referring to needs based on statistics that affect the segment in which that potential customer who is our target audience, suggest how our product or service can benefit you, all this presented in such a way to reach his own conclusion that need what offer you is.